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The best way to buy gold in India: five options compared

There's no single best way: it depends on whether you want to wear it or invest. Here's what each option costs, how safe it is, and the tax when you sell.

Last reviewed 21 October 2026. Written by the FileITR.in team.

At a glance

OptionExtra costsLong-term afterTax when you sell
Jewellery3% GST, making charges24 months12.5%, or slab rate before
Coins and bars3% GST24 months12.5%, or slab rate before
Digital gold3% GST, buy-sell spread24 months12.5%, or slab rate before
Gold ETFBrokerage, fund expense ratio12 months12.5%, or slab rate before
Gold mutual fundFund expense ratio24 months12.5%, or slab rate before
Gold bonds (existing, on the exchange)Brokerage12 monthsTax-free at maturity

Tax is on the gain, plus 4% cess. None of these get the ₹1.25 lakh tax-free limit, which is only for shares and equity funds.

If you want to wear it: jewellery

  • Making charges and 3% GST are part of the price, and you don't get them back when you sell.
  • Check the hallmark: the BIS logo, the purity, and a 6-digit HUID. Selling hallmarked gold jewellery without a HUID isn't allowed since 1 April 2023.
  • Verify the HUID in the BIS Care app before you pay.
  • Give your PAN for a purchase over ₹2 lakh, and don't pay ₹2 lakh or more in cash.

If you want to invest

  • Gold ETFs trade on the stock exchange and need a demat account. There's no GST, and they're long term after only 12 months.
  • Gold mutual funds invest in gold ETFs. You don't need a demat account and can start a SIP, but there's a second layer of fund costs, and long term takes 24 months.
  • Gold bonds: no new ones have been issued since 2024. Existing bonds trade on the exchange; held to maturity, the gain is tax-free and they pay 2.5% interest a year (taxed at your slab rate).
  • Digital gold isn't regulated by SEBI or the RBI, costs 3% GST to buy, and the platform sets the price you sell at.

Coins and bars

No making charges to speak of, but still 3% GST, and a jeweller may pay less than the market price when you sell. Buy hallmarked coins or bars, and keep the bill.

Keep the bill, whatever you buy

When you sell, your gain is the sale value minus what you paid. Without a bill, proving your cost is hard. See how gold is taxed when you sell or exchange it.

This page compares how each option works and is taxed. It isn't advice on what to buy. For your own situation, talk to a SEBI-registered investment adviser.

Common questions

Which is the cheapest way to buy gold in India?

Gold ETFs and gold mutual funds have no GST or making charges, only fund costs and, for ETFs, brokerage. Jewellery costs the most because of making charges and 3% GST.

How are gold ETFs taxed?

Held over 12 months: 12.5% on the gain, plus cess. Held less: your slab rate. No ₹1.25 lakh exemption.

How are gold mutual funds taxed?

Held over 24 months: 12.5% on the gain, plus cess. Held less: your slab rate.

How do I check if gold jewellery is genuine?

Look for the hallmark: the BIS logo, purity and a 6-digit HUID. Check the HUID in the BIS Care app.

Two ways to sort this

Do it yourself

  1. Decide: to wear, or to invest.
  2. Compare the costs in the table: GST, making charges, fund costs.
  3. For jewellery, verify the HUID in the BIS Care app.
  4. Keep the bill for when you sell.

Let an expert do it

We report gold you've sold or exchanged correctly in your return, whatever form it was in.

The first chat is free

Work it out for yourself

  • Gold tax: Tax when you sell or exchange gold jewellery, coins or digital gold.
  • SGB vs digital gold: Gold bonds or digital gold, after tax.
  • Capital gains: Tax on shares, mutual funds, gold and property you sold.
  • SIP: What a monthly investment could grow to.

See the tax when you sell gold you already have.

Open the gold tax calculator

Sources

This guide explains the rules in general. For your own situation, .

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